Verbier divides opinion among British families more than any other resort in this guide. For those who love it, it's the most rewarding ski week in Europe: serious mountain, exceptional chalet stock, sunny terraces, a village with proper Swiss character and international energy. For those who don't, it can feel exposed to weather, slightly fragmented (the village is on one mountain, the steepest skiing on another), and pricier than the French alternatives without quite matching the family-first polish of Lech or Courchevel.
We come down firmly on the side of those who love it. Verbier's home runs, off the Médran, Attelas and Lac des Vaux chairs, are some of the most enjoyable intermediate skiing in the Alps: wide blue and red cruisers with views down to the Rhône valley. Above that, Mont Fort (3330m) gives you genuinely high-altitude skiing including the famous black off the top, and the wider 4 Vallées (linking through to Nendaz, Veysonnaz, Thyon and La Tzoumaz) gives you 410km of varied terrain.
What makes Verbier work for families specifically is the chalet portfolio. Over the last fifteen years, the resort has attracted significant investment from owners building or refurbishing properties to genuinely exceptional standards. Cinema rooms, indoor pools, dedicated chefs, ski-in-ski-out access where the terrain allows. For groups of eight or more, a Verbier chalet often works out at similar value to the equivalent French chalet, with significantly more space and a higher standard of finish. The chalet-hosted format (chef, hosts, breakfast and dinner organised) is well-established here and competitive with anywhere in the Alps.
Where Verbier asks more of families is in the terrain. It is not a gentle resort. Beginner skiing is concentrated at Les Esserts (a slight ski-bus ride from the centre) and at the wider Lac des Vaux area, both of which are perfectly good but not the protected satellite-village format you get at Oberlech or the Altiport at Méribel. The village itself is steeply terraced, which matters with younger children and ski bags. Verbier is the strongest choice for families who already ski confidently or have older children; for first-time skiing families, gentler resorts in this guide may suit better.